~/en/ypiresies/social-media

Social media with a strategy. Not "let's just post something".

Consistency on social doesn't come from momentary inspiration — it comes from a system: content pillars, a schedule, approval before every post and a monthly look at what worked. We bring the system. You keep your voice.

STRATEGYPillars & monthly plan
APPROVALBefore every post
PRODUCTIONCopy · visuals · video
REVIEWMonthly, with numbers
CHANNELSFB · IG · LinkedIn · TikTok · YT

01 / Who it is for

Different audiences, same principle: consistency with a system.

LOCAL BUSINESSES

Presence without losing yourself

Steady, quality content that keeps you on the neighbourhood's mind — without spending your evenings on captions.

BRANDS WITH PRODUCT

Content that shows

Photography and video from our own production — your product looking the way it deserves, not the way the phone happened to catch it.

B2B & INSTITUTIONS

Institutional tone, done right

LinkedIn and informational content with the seriousness your role demands — we already do it for organisations with an institutional role.

IN-HOUSE TEAMS

System & training

We set up the strategy, the calendar and the flows — and train your own team to run it, if that's what you want.

02 / What is included

From your voice to the month's numbers.

  • Strategy & content pillars — what you say, to whom, in what voice. In writing, so every post has a reason to exist.
  • A monthly plan in a calendar — you see what's coming, when, and why.
  • Production: copy, visuals and short videos/reels from our own team — not stock everyone wears.
  • Approval before anything is published. Nothing goes up without your yes.
  • Comment & message management within working hours, with your own guidelines — sensitive matters come to you.
  • Monthly review — what held the audience, what brought enquiries, what we cut next month.
  • A bridge to advertising when something deserves a boost — same team, same plan.

03 / Why us

Consistency with a system — not with inspiration.

  • Flows that run on their own: content calendar, approval cycle and scheduling built with the same automation tools we set up for clients. Consistency is mechanics, not heroism.
  • In-house production: photography and video from our team — one shoot per quarter produces stock for weeks.
  • We know when social isn't the answer — and we tell you, instead of selling you a subscription to nowhere.

04 / Honesty

When we don't recommend social media management.

The monthly retainer is the easy revenue for agencies — which is why it's worth listening to whoever tells you no.

  • If your audience doesn't live there. For some B2B, a proper LinkedIn or simply good SEO performs better than four channels idling.
  • If there's nothing to show yet. First product, proof, customer stories — then audience. The other way around is noise.
  • If you expect immediate sales from organic. Social builds recognition and trust; for immediate results there's advertising — and we tell you when the combination is worth it.

05 / How we work

Every month closes with numbers, not impressions.

  1. Listening

    Who you are, how you speak, what your customers already say. The voice first.

  2. Strategy

    Pillars, channels, frequency — written and agreed.

  3. Month plan

    A calendar with all the posts — you see them before anyone else.

  4. Production & approval

    We create, you approve, it gets scheduled.

  5. Review

    What worked, what gets cut, what we test — together, every month.

06 / FAQ

Everything you'd ask in the first conversation.

How many posts per month?

As many as can stay good. Quality beats quantity in every algorithm — in the proposal you'll see a specific number per channel, based on your audience and the material we can produce.

Who replies to comments and messages?

As we agree: either us, within working hours and with written guidelines we define together, or your own team. Anything sensitive — a complaint, a crisis, a journalist — always comes straight to you.

Will I need to provide material?

As we agree: the recommended option is that we take it on — one photo or video shoot per quarter, by our team, produces stock for weeks. If you have your own photographer or ready material, we work comfortably with that too.

How does approval work?

You see the month's plan in a calendar and comment or approve per post. Nothing is published without your yes — and after a few months, if you trust us, you loosen the cycle as much as you like.

How do you measure results?

Not just with likes. We measure whatever brings a sale closer: enquiries, messages, clicks to the site, bookings. Reach is a means — not the goal.

07 / Next step

Send us your profiles.

We'll look and reply with what we'd keep, what we'd change and what it costs — and if social isn't your priority right now, we'll tell you what is.